Ed Ruscha

Real Estate Opportunities, 1979

Booklet, offset print, 14 x 18 cm
Collection Fotomuseum Winterthur, gift Volkart Foundation
Inv. no. 2009-031-004
© Ed Ruscha

Ed Ruscha
*1937 (Omaha, US), lives and works in Los Angeles, US

In 1970, under her imprint Multiples, Inc., Marian Goodman produced a box of artists’ works entitled Artists& Photographs which reflected the involvement with photography of nineteen contemporary artists, including Dan Graham, Robert Rauschenberg, Robert Smithson and Bruce Nauman. This miniature portable museum redefined the way photography was seen in the context of art. The works range from Warhol’s reproductions of existing artworks to Mel Bochner’s cryptic collection of quotations, Misunderstandings (A Theory of Photography).